ZiG Kinetica
Sneakers release presentation
How it was
ZIG-charged sneakers are crashing back into our lives.
The mission: to unleash that energy across several spots around the city — and wrap up the day with a fashion-fueled party at one of Moscow’s trendiest youth clubs.
The mission: to unleash that energy across several spots around the city — and wrap up the day with a fashion-fueled party at one of Moscow’s trendiest youth clubs.
Bringing that space to life became
a challenge we loved.
It started with a morning brunch featuring a well-known blogger and restaurateur. Then came a yoga session inside a futuristic dome-space under a panoramic screen.
All day long, we were charging up the crowd with the energy of ZIG — getting them ready to let it all out at the launch party that night.
Mapping, branding, artists, DJs, and an interactive art object — all under the roof of POWERHOUSE.
a challenge we loved.
It started with a morning brunch featuring a well-known blogger and restaurateur. Then came a yoga session inside a futuristic dome-space under a panoramic screen.
All day long, we were charging up the crowd with the energy of ZIG — getting them ready to let it all out at the launch party that night.
Mapping, branding, artists, DJs, and an interactive art object — all under the roof of POWERHOUSE.
We designed the venue décor, posters, neon signage, and more.
Art performance partner
Together with the artist-engineers of the creative collective “Varenye Organism”, we built a one-of-a-kind interactive installation: oscilloscopes, buttons, toggle switches, wires — you had to find the right combination to “charge” the centerpiece sneaker. Feel like you’re behind the control panel of the ZIG Kinetica power station!
Conceps & Research
