How it was

The task was to develop a key visual for a Milka chocolate campaign with a dream prize — a trip to the Alps, across Kazakhstan and Georgia.

In collaboration with leading retail chains, we created a cohesive visual system spanning OOH placements, in-store communications, and branded retail assets.

The concept translated the idea of a “tender Alpine escape” into a unified experience — from street to shelf — driving attention, engagement, and participation in the promotion.