Skilled in:

I am an Art Director working across commercial design, packaging design, and branding. I focus on building strong visual ideas. I lead a team of designers, mentoring talent, and delivering effective design solutions for business.

Aleksandr
Bologov

Contact me:

Design Approach

Research

The target audience is the heart of every project. Understanding who they are and what drives their purchasing choices is essential

Brand Framework

Define the brand’s constants to know exactly where creativity can thrive and where restraint is required

Sketches & Concepts

Quick, idea-focused design solutions. The 80/20 Pareto principle works perfectly when fast results are needed under tight deadlines.

Testing & Feedback

Testing with the target audience ensures the design’s intent is clear and the message truly resonates.

Practical experience in entrepreneurship and business leadership

Startup: Stratata Marketing Service for small business

We worked at the intersection of research, design, and digital promotion — helping startups, products, and businesses grow in competitive markets.

Founded by alumni of Moscow’s IKRA School of Creative Methodologies, we applied innovative, creativity-driven approaches to marketing, turning bold ideas into strong products and memorable brands.

We created original content for social media, ran webinars, and did our best to make marketing feel simple and easy to understand.

Marketing guide

We put together a short and simple marketing guide — just the basic steps every business should have in place to start promoting itself

Jobs to be done methodology
for developing positioning and hypotheses

CustDev
In-depth interviews

a Minimum Viable Product
used to gather leads and test core assumptions quickly

Our core approach

Speed and precision — quickly building the essential research base and crafting brand identity to move fast into testing marketing hypotheses.